Smart Business Insights

How can you better align your digital platforms to optimise your branding impact in a volatile business environment? Patrick Beauduin gives us the answers. With 35 years’ experience in communications consulting, he will help you analyse this fast-evolving relationship.

• Who is the 3.0 consumer?
• With the explosion of multiple point of contacts, what are the expectations of the 3.0 consumer?
• In terms of storytelling, what role does the brand play?